Partner of Result
An Aussie who loves BBQ , father of three, and a guy you will always find a refreshing positive attitude with, probably from his early days as a sports man.
I’m Adrian McDonald
An experienced entrepreneur and intrapreneur with 17 years of building digital businesses around the world. I was instrumental in building Widespace into the #1 Software Company in EMEA (Deloitte Fast 500) and taking it from 25 to 250 people in 18-months. I am also one of the pioneers of Programmatic advertising technology having launched the Microsoft Ad Exchange in 13 x European countries in 2011. I hold extensive experience in sales, marketing, product development and leadership within media, ad tech, entertainment, hospitality and sport.
I love barbequing, sports and spending time with my family. I’m originally from Australia, but have moved around alot since i was 19…
Less talking. More doing.
My areas of passion I bring to work
Are the objectives clear? Is it measurable key results?
Creating structures, incentives and automate inbound, outbound sales to create revenues.
Team & Org
Clear areas of responsibility, right people at the right seat ready to execute clear goals.
Doing. No Talking.
No 2×2 model or toolkit is going to replace the doing. I love doing and helping teams do their best work.
Things I’m proud of
Board / Co-Lead
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